Jun
11
2021
Account-based marketing (ABM) leverages a focused approach to B2B marketing where RevOps teams align resources to identify best-fit accounts and convert them into customers. While not a new concept, ABM strategies have recently gained traction with B2B sellers and...
Mar
30
2021
Sadhana Consulting recently announced Dave Hall as the company’s new Vice President of Business Development. Located in Dover, NH, Sadhana Consulting is a leading Salesforce.com consultancy for businesses throughout the Greater Boston area and on a national scale. Expanding...
Mar
15
2021
Dover, NH - Sadhana Consulting, a Seacoast New Hampshire Salesforce.com consultancy, recently welcomed Kathy Hanson as its new Vice President. In her role as Vice President, Hanson will collaborate directly with both clients and internal staff members to identify...
Mar
04
2021
Salesforce’s robust CRM environment makes it an ideal choice for healthcare professions operating in every medical vertical. The system’s diverse suite of features can prove a powerful tool for facilities and providers, eliminating data silos to deliver contextual and...
Feb
01
2021
Salesforce training plays a pivotal role in an organization’s success. Most business leaders develop a standardized Salesforce training process for new hires. No matter what their role in your operations, new hires need comprehensive CRM training to:
Master the fundamentalsNavigate...
Nov
19
2020
Misaligned sales and marketing efforts create operational silos, and more importantly, cause lost opportunities and revenues. Still, lack of sales and marketing alignment is a challenge continuously faced by companies of every size, and in virtually every industry. In...
Sep
10
2020
The Salesforce for Outlook integration has helped countless Salesforce users sync their email, contacts, tasks, and calendars between the two systems. However, come the Winter '20 update, expected this December, Salesforce will officially retire this integration.
Salesforce for Outlook's pending...
Aug
11
2020
Professional service automation (PSA) products can elevate the Salesforce user experience in several significant ways. Businesses in the professional services vertical often have multiple moving parts, both within a single project as well as across an entire program portfolio....
Aug
11
2020
Merging multiple Salesforce environments is a complex procedure. The process can prove particularly complicated when combining legacy Salesforce systems with histories spanning several years. Some Salesforce CRMs could hold 10+ years' worth of records, installed packages, integrated marketing automation...
Aug
11
2020
Tracking and managing the sales pipeline can play a crucial role in the success of any organization. However, in today’s fluctuating economy, consistently evaluating several key (and rapidly changing) factors can provide the mission-critical insight that sales leaders need...